Privacy Policy
Last Updated: February 07, 2026
1. Introduction
Welcome to PropertyLab. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how PropertyLab Technology Sdn Bhd ("PropertyLab", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit our website (propertylab.tech), use our services, or interact with us, including through our WhatsApp Business integration.
This policy is designed to comply with the requirements of the General Data Protection Regulation (GDPR) and to meet the standards required by Meta for the use of the WhatsApp Business Platform, including the embedded signup feature.
2. Who We Are and How to Contact Us
Data Controller:
PropertyLab Technology Sdn Bhd
(1547842-D / 202401001992)
If you have any questions about this Privacy Policy or our data protection practices, please contact us at:
Email: privacy@propertylab.tech
3. What Personal Data We Collect and Why
We collect personal data to provide and improve our services, to communicate with you, and to comply with our legal obligations. The types of personal data we collect and the purposes for which we process it are outlined below.
| Type of Data | Purpose of Collection | Legal Basis for Processing |
|---|---|---|
| Contact Information (e.g., name, email address, phone number) | To communicate with you, provide customer support, and send you marketing communications (with your consent). | Consent, Legitimate Interest |
| WhatsApp Communication Data (e.g., your WhatsApp profile information, messages exchanged with us) | To provide our services through the WhatsApp Business Platform, including responding to your inquiries and providing information about our products. | Consent, Performance of a Contract |
| Usage Data (e.g., how you interact with our website and services, your IP address, browser type) | To analyze and improve our website and services, and to ensure the security of our platform. | Legitimate Interest |
| Business Interaction Data (e.g., records of your communications with us, your preferences) | To personalize your experience and to provide you with more relevant information and offers. | Legitimate Interest |
4. How We Use Your Personal Data
We use your personal data for the following purposes:
- To Provide and Manage Our Services: We use your information to deliver our services, including our AI-powered property engagement platform, and to manage your account.
- To Communicate with You: We use your contact information to respond to your inquiries, provide customer support, and send you important updates about our services.
- For Marketing and Promotional Purposes: With your consent, we may send you marketing communications about our products, services, and promotions.
- To Improve Our Services: We analyze usage data to understand how our services are used, to identify areas for improvement, and to enhance the user experience.
- To Comply with Legal Obligations: We may process your personal data to comply with applicable laws, regulations, and legal processes.
5. Our Use of WhatsApp Business Platform
We use the WhatsApp Business Platform, provided by Meta, to communicate with you. When you interact with us through WhatsApp, the following applies:
- Data Processing by Meta: Meta acts as our data processor and service provider for the WhatsApp Business Platform. Meta processes your data on our behalf and at our instruction. You can learn more about Meta's data processing practices in their Data Privacy & Security documentation.
- End-to-End Encryption: Your messages with us on WhatsApp are protected by the Signal encryption protocol.
- Data Retention: Meta retains message data for a maximum of 30 days for service operation. We may retain communication data for longer periods in accordance with our data retention policy.
6. Who We Share Your Personal Data With
We do not sell your personal data. We may share your data with the following categories of third parties:
- Service Providers: We may share your data with third-party service providers who perform services on our behalf, such as hosting providers, analytics providers, and marketing partners. These providers are contractually obligated to protect your data and are not permitted to use it for their own purposes.
- Meta Platforms, Inc.: As our provider for the WhatsApp Business Platform, we share data with Meta to facilitate our communications with you via WhatsApp.
- Legal and Regulatory Authorities: We may disclose your data if required to do so by law or in response to a valid request from a law enforcement or regulatory authority.
7. International Data Transfers
Your personal data may be transferred to and processed in countries other than your own. We ensure that any such transfers are compliant with applicable data protection laws by using appropriate safeguards, such as Standard Contractual Clauses.
8. How Long We Keep Your Personal Data
We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. We have established data retention periods for different types of data, which are reviewed regularly.
9. Your Data Protection Rights
Under the GDPR, you have the following rights:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to have any inaccurate or incomplete personal data corrected.
- Right to Erasure ('Right to be Forgotten'): You have the right to request that we delete your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us at privacy@propertylab.tech.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of cookies we use, why, and how you can control cookies, please see our Cookie Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.